United Way
of Westchester
and Putnam
A graphic system for United Way of Westchester and Putnam. Our challenge was to create a
new brand house style that differentiates them from other non-profits and appeals to and energizes a wider and younger demographic.
Stepping away from the typical and often numbing photographic approach, we stripped away the fluff to focus on the key issues using clear, fact-based messaging, simple high
contrast typographic solutions and bold colors.
Branding
House Style
Website direction Guidelines & Print System
Website direction Guidelines & Print System
![](https://freight.cargo.site/t/original/i/a7ab2d73b54139bafd9d04c0397b632d55be4a803c6dd533a91e2bad77e49dec/CR_UW_web1.jpg)
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![](https://freight.cargo.site/t/original/i/a33b4323a80ef4d3190d9b6d28750acfda3237be26978192abe3de178a6fc075/CR_UW_web3.jpg)
![](https://freight.cargo.site/t/original/i/fd14cc453c8193855958e809100de890bc64f3e9e8562dce1547be38b64e2cbc/Before.jpg)
![](https://freight.cargo.site/t/original/i/e5d807f165afc05fe12435eebbfe8d2ca26d94bd8d26de17cd556c825a4c751b/After.jpg)
![](https://freight.cargo.site/t/original/i/2ee465f84334a6bd509c62edde0a81d54ed3423892383c59d502358c9595b465/UW_tote_front.jpg)
![](https://freight.cargo.site/t/original/i/65a3cfdf3cbb9932be9436947153ce4b07c6cbce13b79c5996d3f16f11594771/CR_UW_buzcard3.jpg)
![](https://freight.cargo.site/t/original/i/940247b3c45aace59b26151c39a479f33de344f282b30e6d00644b9494605b9b/CR_UW_buzcard.jpg)
![](https://freight.cargo.site/t/original/i/41d3ea8f962f93dd66fb6d77460bdc14c5fc08f42bcecefb7a66522a0ade3ff7/CR_Cover2.jpg)
![](https://freight.cargo.site/t/original/i/da6bd6d207e5fd8c231707bc0d77df2e611200f9ba77539596536458e9a52822/CR_imgCover1.jpg)
![](https://freight.cargo.site/t/original/i/e7f41d6bc2aaebca40c541f9aa4d926344a88963fc990df1e6e0664a6c222ee3/CR_imgCover2.jpg)
![](https://freight.cargo.site/t/original/i/b4df3550018b63f16e0ea25f83cd134ce26549d19d3331cb87bcbbd2bfe6a92e/CR_Cover1.jpg)
![](https://freight.cargo.site/t/original/i/4eed4794e8e1d3968054dfc45e67cb7bf10fcef68be26db6f089923da1824c96/UW_spread3_mockup.png)
![](https://freight.cargo.site/t/original/i/e83946f65d04eab82b749e1dcc8fa45e446b253218645f49065dbb8beeac05b9/UW_spread.jpg)
![](https://freight.cargo.site/t/original/i/75f09cde87b070b486b33a80579ae2f716fb649a6b616ac2d3e8f130b778c19a/CR_UW_Event2.jpg)
![](https://freight.cargo.site/t/original/i/31251821112dddf51950f2bdaec2722e72db56c6c9c59cbc420d2e796d3e181e/UW_trifold_cover2.jpg)
![](https://freight.cargo.site/t/original/i/106ac301a907b33ca22b57e5424797e77ead7755b85046d88cf553de58da596d/UW_trifold_inside1.jpg)
![](https://freight.cargo.site/t/original/i/d56864a86019db410115b0caff867a1067b79a79012c4f39961530f29cb1f897/UW_tshirt_1.jpg)
![](https://freight.cargo.site/t/original/i/babe790b5b4545f5c96e4bbd1f41ebb9664bf288dc9eb3b226f859f0f2489d7a/UW_tshirt_2.jpg)
Chuck Routhier LLC
145 Palisade St.
334A
Dobbs Ferry, NY
10522
145 Palisade St.
334A
Dobbs Ferry, NY
10522
Hello
chuck@chuckrouthier.com
chuck@chuckrouthier.com
Social
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