United Way
of Westchester
and Putnam
A graphic system for United Way of Westchester and Putnam. Our challenge was to create a
new brand house style that differentiates them from other non-profits and appeals to and energizes a wider and younger demographic.
Stepping away from the typical and often numbing photographic approach, we stripped away the fluff to focus on the key issues using clear, fact-based messaging, simple high
contrast typographic solutions and bold colors.
Branding
House Style
Website direction Guidelines & Print System
Website direction Guidelines & Print System
Chuck Routhier LLC
145 Palisade St.
334A
Dobbs Ferry, NY
10522
145 Palisade St.
334A
Dobbs Ferry, NY
10522
Hello
chuck@chuckrouthier.com
chuck@chuckrouthier.com
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