United Way
of Westchester
and Putnam

A graphic system for United Way of Westchester and Putnam. Our challenge was to create a new brand house style that differentiates them from other non-profits and appeals to and energizes a wider and younger demographic. Stepping away from the typical and often numbing photographic approach, we stripped away the fluff to focus on the key issues using clear, fact-based messaging, simple high contrast typographic solutions and bold colors.