Hello

Chuck - Principal

We specialize in not specializing. Our diverse body of work encompasses branding, web + app design and strategic exercises as well as the design of books, posters and products such as furniture, lighting and bags. Our years of experience in the agency world helped us develop a focus on strategy, a drive toward creative solutions, a streamlined structure and a flexible process.

contact us if you have a project we can collaborate on.
Chuck has over 30 years of design experience and has worked on comprehensive branding programs for Hertz, BlackBerry, Burger King, Capital One, Clairol, Lipitor, Maxwell House, Merrill Lynch, Morgan Stanley, Cetaphil and Thomas’s as well as projects for Yale School of Management, SFAIDs Foundation, Cooper Hewitt National Design Museum and Neuberger Museum at SUNY Purchase.

He was Creative Director at Landor Associates in NYC and then Vice President/Creative Director of Brand Anatomy, the internal branding studio of CDM. Prior to Landor, Chuck was Associate Creative Director at CKS Partners in New York and Art Director at Clement Mok designs in San Francisco, where he worked with Apple and other technology companies in the dawn of the digital design era. He was also a principal owner of several small design firms in New York and San Francisco and co-founded dsgnfix, a discovery and inspiration app for the design set.

Chuck holds an MFA in graphic design from Yale University and teaches at SUNY Purchase and Mercy College. He has also taught design at Yale, Parsons and Maine College of Art and designs and crafts lighting and furniture.


Team + Partners


We like a small studio — more control, less overhead, more creativity. We have built up a great team of partners who work and think like us.

Brenda Smith Associates


A keen observer of human nature, Brenda is perpetually fascinated by why people make the decisions they do. She’s spent years in the deep end of Financial Services, Pharma, Healthcare, Professional Services and Education (to name a few), discerning key insights that help her clients navigate complex and dynamic industries, and bring to life innovative, sticky and iconic brands.

Equal parts creative thinker and P&L manager, she has advised leaders across a wide range of categories on their brand, marketing and business strategies. Through working at firms like Goldman Sachs, IBM and Ernst & Young, and with clients such as Navigant, Morgan Stanley, Allstate, Kroll, Meredith, AT&T, The NYSE, Harvard University, S&P, United Rentals, Citibank, Zippo, Maidenform and Aetna, she has developed strategies that have built and sustained successful brands, customer relationships and organizational cultures.

Brenda Smith + Associates has been going strong for more than 15 years. Before starting the firm, Brenda was a Managing Partner at Prophet, a leading global brand strategy boutique, where she was a member of the firm’s 5-person executive committee.

Brenda studied International Relations at Tufts University, and has an MBA from NYU. Insatiably curious about the world, she has lived, studied and worked abroad as often as possible. She and her 16-year old daughter live on the Upper West Side of Manhattan and when they’re not adding stamps to their passports, spend a goodly part of every weekend taking huge bites of the city’s artistic, theatrical and dance life. Visit their site

Milkbox NY


Milkbox NY handcrafts thoughtful video and brand content that entices and entertains. With client partnership and storytelling at our center, we specialize in video production and motion graphics design. Big and little, epic and intimate—we create stories our clients love and their audiences share.

We keep our core team small and our process simple. We’ll shepherd your projects with the combined experience level of a major creative agency, production company and post-production house—without the bulk or expense. Visit their site

Estuary Branding/Camille Kubie


Smart, compelling content that simplifies complexity, creates connections with customers and establishes brand leadership. Estuary works with clients to develop strategies to turn their most complex data and information into content.

Prior to starting Estuary in July 2012, Camille spent 5 years leading brand and design for GE. While at GE, Camille was responsible for driving growth for the GE, Ecomagination and Healthymagination brands. Her work was recognized with awards in advertising, data visualization and industrial design. Before GE, she led corporate brand strategy projects at Landor NY for Cleveland Clinic, IBM and ITT. She began her career in advertising at Y&R New York. Camille has an MBA from Harvard Business School and a BA from Duke University. Visit Estuary.


Heitler Houstoun Architects


Heitler Houstoun Architects strive to be innovative architects that translate imagination and knowledge into human experience. Our purpose is to provide our clients the spaces and places that inspire creativity and growth. Utilizing our experiences and resources, we seek to understand the specific site and program of each project, and deliver a high quality solution that meets the needs and exceeds the expectations of our clients.

One of our core convictions is that at the center of any successful design project is a collaborative, open, design process. At HHA, this process begins with a thorough understanding of a client's vision and requirements for a project. We then apply precedent, sketches, models, digital imagery, hand renderings and other means in order to explore the full range of possible design solutions. Visit their site.


Joan Bogin


Joan is an experienced brand strategist and researcher with experience across a broad range of categories and marketing disciplines. Her 20 years of experience in brand consulting and advertising on both the client and agency sides have enabled her to fully appreciate the many marketing complexities clients face. Clients include: NYC-DOT, Ethicon, Weill Cornell Medical School, Janssen, Dell, Pfizer and The Arc.

As Executive Director, Strategic Services for Landor New York Joan was responsible for directing the strategic development of branding initiatives across a broad spectrum of Landor clients. Joan developed relevant and differentiated brand platforms that reflected target insights and business decision dynamics. She has extensive experience conducting senior-level interviews as well as running creative group brainstorming sessions and moderating focus groups. Her experience covers brand creation, brand positioning, brand architecture and brand experience alignment.

Prior to joining Landor, Joan was SVP Group Planning Director of Lowe Lintas where she managed a variety of assignments across categories including financial services (both consumer and b-to-b), pharmaceutical (including the launch of a new Roche drug), lodging and packaged goods.

At MasterCard International, she led the company’s advertising initiative. She had an opportunity to impact a wide array of company products including new product and service launches, consumer and corporate marketing programs, merchant and member relations, sports marketing and co-branding ventures. Visit her site.


Chris Dunn


Educated in typography and graphic design, Chris has a BFA in fine arts from The Corcoran School of Art in Washington, DC. For ten years Chris was Vice President, Design Director at Cline Davis & Mann, the world’s largest pharmaceutical advertising agency, co-managing Brand Anatomy, a branding and design division based in NYC.

Before joining CDM in 2003, Chris was a creative consultant at Ogilvy & Mather’s Branding Integration Group. There, he developed the current logotype and global branding system for Maxwell House coffee. Before Ogilvy, Chris was senior designer at Pentagram Design in New York where he was responsible for developing numerous consumer and corporate brands, including The American Folk Art Museum, as well as annual reports, and consumer packaging.

Chris currently works independently as a design consultant developing comprehensive branding systems and presentations for clients such as Ogilvy & Mather, DDB Remedy, FCB, GIANT, Agency RX, CDM, ThinkSo Creative and various other advertising agencies and design studios on both east and west coasts.

In addition, Chris is a working painter in New York City, where his work has been exhibited and sold.